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Paul Martin

Skills/Systems & Automation

Workflow Automation

Paul Martin

Business Operations Specialist

5 min

Designing automated workflows to eliminate manual tasks and accelerate daily operations through APIs, webhooks, and self-hosted orchestration.

Core Competency: Engineering automation pipelines. I connect isolated business tools using APIs and Webhooks to create seamless, hands-free operational ecosystems.

Technical Architecture & Tooling

  • Orchestration & Infrastructure: Self-hosted n8n (deployed via Docker on Oracle Cloud VPS using WSL and PowerShell), Make (Integromat).
  • Custom Logic & Data Processing: Python scripting, JSON transformation, custom Webhook management, and error-handling routines.
  • AI & Intelligent Routing: Google OAuth, Meta for Developers (WhatsApp Cloud API), Gemini & Ollama APIs (cost-effective local/cloud LLM integrations for real-time customer routing).
  • Media Automation & Versioning: Creatomate API (hands-free multimedia and video rendering), ElevenLabs, Cloudflare AI, and GitHub for version-controlled workflow scripts.

Real-World Case Studies

1. AI-Powered WhatsApp Chatbot Pipeline

  • The Challenge: Automating inbound lead capture, customer triage, and routing without incurring prohibitive recurring third-party SaaS subscription costs.
  • The Solution: Deployed an end-to-end self-hosted n8n workflow interfacing directly with the Meta WhatsApp Business API and an on-premise/cloud LLM (Ollama). The workflow parses incoming customer inquiries, extracts structured entities, categorizes conversational intent, and writes records into internal databases—executing automated response loops with near-zero inference cost.

2. Automated Multimedia Content Engine

  • The Challenge: Eliminating the operational bottlenecks and repetitive manual effort required to generate on-brand multimedia assets for ongoing marketing campaigns.
  • The Solution: Engineered an event-driven webhook pipeline leveraging n8n, Cloudflare AI image generation, and the Creatomate API. Ingesting raw campaign prompts triggers prompt preprocessing, automated asset composition, subtitle rendering, and final video compilation—delivering publication-ready collateral directly to operational repositories.

Let's work together.

I'm looking for opportunities to bring my expertise in business operations and systems automation to your team.